Recovery is Beautiful NWPA Awareness Campaign
- Digital Strategy/Social
UPMC Western Behavioral Health at Safe Harbor needed an awareness campaign to promote their Recovery Is Beautiful NWPA program and they came to us for a branding and marketing strategy. The goal of the program is to reach women and families affected by substance abuse who would benefit from their free recovery services and activities. We worked with them to create an appealing logo and easy-to-use website. To reach their audience and drive traffic to the new website, we created a targeted marketing campaign across digital, outdoor, print, radio and TV media.