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May 19, 2017

Five Ways a Second Grader Learns about Digital Marketing

Perhaps it was one of those second-grade school projects that instilled us Tungstonians with a deep love for all things digital marketing. From the intricacies of search engine optimization (SEO) to the engaging storytelling of social media, we can trace our digital marketing foundation all the way back to those pine desks and Sharp #2 pencils.

Here's a look at some of those school projects and how they translate into what we do today.

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oct.-2015-email

Nov 4, 2015

Your Guided Ascent to Building Web Traffic

So many of our clients tell us the same thing. They know there’s more they can be doing to drive traffic to their website, but they’re not sure where to start. Many begin with a quick web search on website marketing strategies, but find it’s like stepping into another world. A world full of painfully unfamiliar acronyms (PUAs).

Fear not, because we’re going to blaze a clear path for you, and guide you through the most important steps you’ll want to consider. Just think of us as your Sherpa, leading you up the ominous, mystic mountain that is digital marketing.

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sept.-2015-email

Sep 25, 2015

WordPress: The Internet’s Swiss Army Knife?

WordPress. Chances are, if you have a website or have ever engaged a developer to build one, you've heard of it. But what exactly is it? Many say it's the greatest multi-functional tool ever developed for building websites. Others say avoid it at any cost. Well we're digging into WordPress so you’ll know exactly what the platform does, how it operates, when to embrace it, and when to run the other way.

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email

Aug 26, 2015

Email marketing: are you compliant?

In recent years, email has become a popular and cost-effective marketing tool for many organizations. When used correctly, an email campaign can have a major impact on awareness and customer engagement. Used incorrectly, it can harm your reputation, erode customer loyalty, and even expose you to legal issues. In this article, we share some email marketing best practices for list building, message creation, and staying compliant with federal regulations. These are all key tips to know for anyone who’s currently sending email promotions, or thinking about starting a campaign.

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web-process

Jul 9, 2015

Your new website: You want it WHEN?

Websites should load, run, and respond quickly. All of this speed is probably why we expect the web development process to be completed quickly as well. However, that isn’t always the case. The design and development of a new website is an involved process that on average takes six to eight weeks. And in some cases, even longer. People are often surprised by this timeframe. A common question we hear is why does it take so long? The short answer is that much more goes into developing a custom website than you might think. There are steps such as outlining navigation, determining how website features need to function, and website testing — all of which are important, time-intensive tasks.

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rfps-must-die

May 19, 2015

R.I.P. Web RFPs

It’s not that RFPs have no use. It’s not that they are outdated. And it’s not because they are evil (although we have known some particularly devilish documents). No, it’s because they fail you and your web project in five critical ways - each of which we will detail. But the short answer is, kill the RFP and find a web design partner that listens to your needs and whom you can trust to guide you through the web development process.

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seo-mobile-rankings

Mar 26, 2015

SEO rules are always evolving. But this time, Google means business.

It seems every time you turn around, the Search Engine Optimization (SEO) landscape is changing. Coinciding with some hip Google update name like Panda, Penguin or Pigeon. Most of the time, these animalistic updates tweak Google’s algorithm for how they look at your website’s keywords. Not to be ignored, but also not groundbreaking.

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responsive-photo

Feb 18, 2015

Responsive vs. Mobile-Friendly Websites: What's the Difference?

One of the more common requests we’re getting these days is for responsive website development and that’s a good thing because there are some great benefits to going with a responsive site. However, this also seems to be a common area of confusion.

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