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Perhaps it was one of those second-grade school projects that instilled us Tungstonians with a deep love for all things digital marketing. From the intricacies of search engine optimization (SEO) to the engaging storytelling of social media, we can trace our digital marketing foundation all the way back to those pine desks and Sharp #2 pencils.

It’s not that RFPs have no use. It’s not that they are outdated. And it’s not because they are evil (although we have known some particularly devilish documents). No, it’s because they fail you and your web project in five critical ways — each of which we will detail. But the short answer is, kill the RFP and find a web design partner that listens to your needs and whom you can trust to guide you through the web development process.

Websites should load, run, and respond quickly. All of this speed is probably why we expect the web development process to be completed quickly as well. However, that isn’t always the case. The design and development of a new website is an involved process that on average takes six to eight weeks — in some cases, longer. People are often surprised by this timeframe. A common question we hear is why does it take so long? The short answer is much more goes into developing a custom website than you might think.

So many of our clients tell us the same thing. They know there’s more they can be doing to drive traffic to their website, but they’re not sure where to start. Many begin with a quick web search on website marketing strategies, but find it’s like stepping into another world. A world full of painfully unfamiliar acronyms (PUAs).

WordPress. Chances are if you have a website or have ever engaged a developer to build one, you've heard of it. But what exactly is it? Many say it's the greatest multi-functional tool ever developed for building websites. Others say avoid it at any cost. Well, we're digging into WordPress so you’ll know exactly what the platform does, how it operates, when to embrace it, and when to run the other way.

In recent years, email has become a popular and cost-effective marketing tool for many organizations. When used correctly, an email campaign can have a major impact on awareness and customer engagement. Used incorrectly, it can harm your reputation, erode customer loyalty, and even expose you to legal issues. In this article, we share some email marketing best practices for list building, message creation, and staying compliant with federal regulations.

It seems every time you turn around, the Search Engine Optimization (SEO) landscape is changing. Coinciding with some hip Google update name like Panda, Penguin or Pigeon. Most of the time, these animalistic updates tweak Google’s algorithm for how they look at your website’s keywords.

One of the more common requests we’re getting these days is for responsive website development and that’s a good thing because there are some great benefits to going with a responsive site. However, this also seems to be a common area of confusion.