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In recent years, email has become a popular and cost-effective marketing tool for many organizations. When used correctly, an email campaign can have a major impact on awareness and customer engagement. Used incorrectly, it can harm your reputation, erode customer loyalty, and even expose you to legal issues. In this article, we share some email marketing best practices for list building, message creation, and staying compliant with federal regulations. These are all key tips to know for anyone who’s currently sending email promotions, or thinking about starting a campaign.Make This Click